Big data plays a critical role in many areas, from decision-making processes to business strategies in today's digital world. It enables businesses, governments, and other organizations to analyze vast and complex data sets and extract valuable insights from them. This allows for deeper and more accurate understandings of customer behaviors, market trends, and operational efficiencies. For example, by using big data analytics, a business can better understand customer preferences, optimize its products and services accordingly, and gain a competitive advantage. Additionally, big data technologies make it possible to provide more effective and efficient solutions in fields such as healthcare, education, and public services.

The importance of big data is not limited to the business world; it also has significant impacts on social and individual levels. For instance, in the healthcare sector, big data analytics has revolutionized early disease detection and the personalization of treatment methods. In education, detailed data collection on student learning processes allows for the development of more personalized and effective education models. Furthermore, big data analytics provides important contributions to societal areas such as urban planning, environmental protection, and security. Therefore, the correct and effective use of big data presents significant opportunities at both individual and societal levels and plays a crucial role in shaping the future.

Big data is of great importance for economic growth, efficiency, and innovation, especially for developing countries like Turkey. The use of big data analytics in critical areas such as industry, healthcare, education, and public services increases efficiency and enables more informed decision-making. Utilizing big data as a strategic tool is crucial for Turkey to enhance its competitive strength and achieve sustainable development goals.

In this book, various aspects of big data are examined, and empirical results from field studies are evaluated to make inferences. We believe it will be beneficial for academics, researchers, managers, postgraduate students, and those interested in the mentioned topics. 

Assoc. Prof. Dr. Gamze Sart

Prof. Dr. Şah İsmail Kırbaşlar

Ümit Dülger